Again in this series, a particularly appealing profession is recognized as a ""Prestige Field"" in all its potential for leadership on a national scale with its many peripheral benefits: the sporting life brings in big money, provides an opportunity to travel, or an entree to another career. Baseball, football, basketball, golf, tennis, bowling, auto racing, etc. etc. are all here in terms of those who made the scene and of coaches as well as players. Probably no vocational guidance will be better received.