Here's a book to make us -- as a people -- hide our heads in shame, such an unflattering expose as it proves of our taste in matters social, sensational, sexual and such. One could look back to the creation of the famous ""Four Hundred"" as vastly superior from the angle of standards, when one views the picture Stanley Walker presents:- the excesses of Hollywood, the doings of Aimee Sample McPherson, the worship of Social Register names, the significance of such people as Mae West, Lucy Cotton Thomas, Daddy Browning, Rudolph Valentine, Bernarr Macfadden, Sally Rand and Father Coughlia, the rise and fall of the endorsement advertising. What a commentary! A book for the ""provinces"" rather than the metropolitan areas, perhaps; a book for those who live for the social columns and the Walter Winchellisms; a book for the Farewell to Fifth Avenue market. The sales of Night Club Era and City Editor should be keys to the demand.