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HOW MUSIC GOT FREE

THE END OF AN INDUSTRY, THE TURN OF THE CENTURY, AND THE PATIENT ZERO OF PIRACY

A propulsive and fascinating portrait of the people who helped upend an industry and challenge how music and media are...

A history of the music industry’s reckoning with digital technology, the Internet, and the “pirate generation.”

Since file-sharing software pioneer Napster’s public meltdown, illegal downloading has grown into so widespread a practice that, as journalist Witt notes, most people think of it as a victimless crime. Others, like the author himself, began building massive archives of music for no reason other than the thrill of accumulation. It was this peculiar impulse that drove Witt to consider how digital music became the industry’s dominant format and how illegal access to it became so pervasive. His examination focuses on the German engineering team of Karlheinz Brandenburg and Bernhard Grill, who painstakingly developed and sold MP3 technology to corporate partners; former CEO of Universal Music Group Doug Morris; and the previously untold story of Dell Glover, a worker at a Polygram CD factory in the 1990s who single-handedly leaked thousands of albums through his association with the Internet’s foremost pirate group, Rabid Neurosis. Through their stories, Witt chronicles the fall of the traditional record industry and the emergence of pirate culture typified by sites like Pirate Bay and OiNK, which increasingly viewed music as a free commodity. The author also crucially points out that while pirating contributed to the industry’s decline, he counters that “the uniform blandness of the corporate sound wasn’t helping.” Witt is a sympathetic observer who captures the complexity of the pirate ethos (they made little to no money from leaks), the conundrum of developers creating technologies like BitTorrent to facilitate file sharing, and the music industry’s misguided attempts to prosecute pirates. Ultimately, the industry’s battle with file sharing is one of the first examples of how the Internet most dramatically changed business and society.

A propulsive and fascinating portrait of the people who helped upend an industry and challenge how music and media are consumed.

Pub Date: June 16, 2015

ISBN: 978-0-525-42661-5

Page Count: 304

Publisher: Viking

Review Posted Online: April 17, 2015

Kirkus Reviews Issue: May 1, 2015

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THE NEW GEOGRAPHY OF JOBS

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's...

A fresh, provocative analysis of the debate on education and employment.

Up-and-coming economist Moretti (Economics/Univ. of California, Berkeley) takes issue with the “[w]idespread misconception…that the problem of inequality in the United States is all about the gap between the top one percent and the remaining 99 percent.” The most important aspect of inequality today, he writes, is the widening gap between the 45 million workers with college degrees and the 80 million without—a difference he claims affects every area of peoples' lives. The college-educated part of the population underpins the growth of America's economy of innovation in life sciences, information technology, media and other areas of globally leading research work. Moretti studies the relationship among geographic concentration, innovation and workplace education levels to identify the direct and indirect benefits. He shows that this clustering favors the promotion of self-feeding processes of growth, directly affecting wage levels, both in the innovative industries as well as the sectors that service them. Indirect benefits also accrue from knowledge and other spillovers, which accompany clustering in innovation hubs. Moretti presents research-based evidence supporting his view that the public and private economic benefits of education and research are such that increased federal subsidies would more than pay for themselves. The author fears the development of geographic segregation and Balkanization along education lines if these issues of long-term economic benefits are left inadequately addressed.

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's more profound problems.

Pub Date: May 5, 2012

ISBN: 978-0-547-75011-8

Page Count: 304

Publisher: Houghton Mifflin Harcourt

Review Posted Online: April 3, 2012

Kirkus Reviews Issue: April 15, 2012

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HOW GOOGLE WORKS

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Two distinguished technology executives share the methodology behind what made Google a global business leader.

Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today’s digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places “Googlers” front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google’s effective “growth mindset” hiring practices, staff meeting maximization, email tips, and the company’s effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google’s historically impressive culture of “smart creatives” reflect the firm’s legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like “Wave” and “Buzz” while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation.

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Pub Date: Sept. 23, 2014

ISBN: 978-1455582341

Page Count: 320

Publisher: Business Plus/Grand Central

Review Posted Online: July 21, 2014

Kirkus Reviews Issue: Aug. 15, 2014

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