THE LANDAU STRATEGY: How Working Women Win Top Jobs by Suzanne & Geoffrey Bailey Landau

THE LANDAU STRATEGY: How Working Women Win Top Jobs

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This slick manual tells go-getting women to view job hunting as ""a disciplined crusade into the world of marketing"" with themselves as the products. Not new, perhaps, but Landau and Bailey's breezy style and clear-cut organization--from planning job campaigns to self-promotion to final sale--make it potentially valuable. Strategy, we are told, includes maintaining prospect files and using various ""media"": ""shotgun"" or bulk mailings to likely employers, personal letters to top choices (one woman in hotel management sent a bulk mailing to hotel chains and personal letters to independents), referrals for hard-to-reach executives, and the telephone (with a succinct speech planned ahead). Next comes promotion: Landau and Bailey provide sample cover letters and resumes; advise contacting presidents rather than middle management (too involved in their own careers and politics); and tell us to dress like prospective employers--conservative for banking, flashier for advertising, etc. Finally, we are coached on ""making the sale"" in interviews: assessing interviewers (straightforward, tricky, paternalistic, ""just a gigolo""); avoiding ""unqualified loquacity"" with prospective associates; and getting them to name a salary first. It's familiar strategy, but sharply packaged and wide-ranging.

Pub Date: Feb. 1st, 1979
Publisher: Potter--dist. by Crown