Miss Porter's popular syndicated column appears in 331 newspapers; she is perhaps the most widely read financial columnist in the country. Her influence extends beyond the man and woman in the street to bankers, industrialists and capitalists. In simple terms, which are at the same time intensively interesting reading, she discusses employment, pay checks, taxes, living costs, money, investments, and the economics of everyday life. She takes a dim view of the average person's knowledge of the economics of living and feels that all of us should be inducted into the simple facts. She asks of the reader impertinent and pertinent questions, and tries to spur them to look at the facts. Her ego and sense of confidence are revealed in her constant back reference to her own columns and occasionally one feels that ""the lady is for burning"". But a careful reading will reward even the sceptics- male as well as female.