HOW TO BE HEARD

A how-to handbook on access to media: television, radio, newspapers, magazines, wire services, graphics, booklets, position papers, news conferences, seminars, surveys, demonstrations, governments, advertising, letters, telegrams, you name it -- clearly an extensive survey. Klein and Danzig follow ""Those Who Made It,"" who successfully used the media on behalf of their cause: the March of Dimes, the citizens of Fire Island, John Banzhaf III (the anti-smoking crusader) and others. Their advice is far from superficial. They explain who produces what programs, how to work with a staff writer, when to contact wire services, what to expect from government officials and politicians. They suggest that everybody follow the advice of Joe McGinniss (The Selling of the President, 1968) and pay attention to clothes, articulation, movement, eye contact, etc. While they carry their suggestions beyond the needs of most readers, such thoroughness is hard to fault. A practical compendium for the non-professional.