THE FINE ART OF PROPAGANDA: A Study of Father Coughlin's Speeches

A scientific investigation of the utterances of Father Coughlin, showing how the truth is distorted, how half truths are used and how the tricks of name calling, glittering generalities, transfer, testimonials, plain talks, card stacking and bandwagon approach are employed for purposes of influencing his audience. A guide to the technique of propaganda, this is an important weapon for the public's detection of spurious appeals for its support. The Institute, operating since 1937, sends its members monthly and special reports on similar subjects, of which this is an amplification.