The author, an authority in the field, takes the broad definition of hotel promotion, so that his book is of constructive value for anyone in any way interested in hotel operation, advertising, directing, etc. Each chapter is prefaced by a note on the particular subject by an outstanding hotel executive. Through its pages one gets a picture of modern hotel operation, relation of staff to executives, to guests as customers (and the best medium of promotion), to the kinds of service a modern hotel should render, of the public relations program and advertising. Good advice on various types of hotels on efficient management, on knowing your customers, on all facets of hotels. Specific information on promotion set-up.