The manager of the Equitable Life Assurance Society of the U. S. probably still holds the record for salesmanship in his field. This is the exposition of his creed, and should be the bible for all aspiring life insurance agents. It is more than a ""pep talk"". It is the history and philosophy back of a job that the author sees as a service to mankind. At the same time it is thoroughly practical, touching upon approach, presentation, closing and the secret of success. A book that offers a chance for bulk sales, through contacts with insurance organizations locally, where you may be able to sell the idea of distribution to all employees.