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Small Change, Big Gains: Reflections of an Energy Entrepreneur

REFLECTIONS OF AN ENERGY ENTREPRENEUR

A thoughtful contribution to the climate change debate, with a unique, businesscentric approach to setting energy and...

Awards & Accolades

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Debut author Stoner provides an in-depth look at climate change and the world’s energy use, offering bold, new policies that could save the planet and the global economy.

Drawing on more than 25 years’ experience as an energy company executive and capital formation expert, Stoner displays a wide-ranging grasp of the political, economic, historical and scientific issues surrounding climate change and energy policy. He maintains that rising global temperatures and sea levels and escalating superstorms such as Katrina and Sandy present an existential threat to human survival rivaling previous threats such as nuclear proliferation. Stoner avoids debate about the science of climate change and whether it’s man-made; instead, he takes a pragmatic approach, suggesting that determining the best forms of renewable energy for a healthy environment is essentially a business problem. And, like all business proposals, it’s essential that the interests of all the stakeholders are met—in this case, lender, supplier, user and environmental steward. Stoner contends that a market-based approach will lead to inexhaustible energy supplies, a better environment and a thriving economy. Using forecasts created by Project Butterfly, his not-for-profit clean-energy enterprise, Stoner establishes a worthwhile business goal for this century: “[I]f we can keep atmospheric CO2 concentration below 550 ppm, the Project Butterfly Financial Model forecasts that the increase in average global temperatures will slightly exceed 3.6 degrees Fahrenheit (2 degrees Celsius), a situation to which humans may still be able to adapt.” But how? He advocates using natural gas as a transitional energy source and promoting voluntary carbon credit exchanges. However, his primary recommendation is carbon taxes, for which he advocates using what could become the next political slogan: “[T]ax what you burn, not what you earn.” Although the material reads at times like a textbook, the author’s references to his family lend a personal feel, and interesting historical side notes—about topics such as the failure of Solyndra, rural electrification under FDR and the rise of nuclear power—also help enliven the text. His ideas are well-supported with extensive citations found in the endnotes, and dozens of charts effectively explain the complex data behind climate change and energy use.

A thoughtful contribution to the climate change debate, with a unique, businesscentric approach to setting energy and environmental policies.

Pub Date: Sept. 17, 2013

ISBN: 978-1-62634-002-2

Page Count: 556

Publisher: Greenleaf Book Group Press

Review Posted Online: Feb. 19, 2014

Kirkus Reviews Issue: March 15, 2014

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THE NEW GEOGRAPHY OF JOBS

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's...

A fresh, provocative analysis of the debate on education and employment.

Up-and-coming economist Moretti (Economics/Univ. of California, Berkeley) takes issue with the “[w]idespread misconception…that the problem of inequality in the United States is all about the gap between the top one percent and the remaining 99 percent.” The most important aspect of inequality today, he writes, is the widening gap between the 45 million workers with college degrees and the 80 million without—a difference he claims affects every area of peoples' lives. The college-educated part of the population underpins the growth of America's economy of innovation in life sciences, information technology, media and other areas of globally leading research work. Moretti studies the relationship among geographic concentration, innovation and workplace education levels to identify the direct and indirect benefits. He shows that this clustering favors the promotion of self-feeding processes of growth, directly affecting wage levels, both in the innovative industries as well as the sectors that service them. Indirect benefits also accrue from knowledge and other spillovers, which accompany clustering in innovation hubs. Moretti presents research-based evidence supporting his view that the public and private economic benefits of education and research are such that increased federal subsidies would more than pay for themselves. The author fears the development of geographic segregation and Balkanization along education lines if these issues of long-term economic benefits are left inadequately addressed.

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's more profound problems.

Pub Date: May 5, 2012

ISBN: 978-0-547-75011-8

Page Count: 304

Publisher: Houghton Mifflin Harcourt

Review Posted Online: April 3, 2012

Kirkus Reviews Issue: April 15, 2012

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HOW GOOGLE WORKS

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Two distinguished technology executives share the methodology behind what made Google a global business leader.

Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today’s digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places “Googlers” front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google’s effective “growth mindset” hiring practices, staff meeting maximization, email tips, and the company’s effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google’s historically impressive culture of “smart creatives” reflect the firm’s legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like “Wave” and “Buzz” while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation.

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Pub Date: Sept. 23, 2014

ISBN: 978-1455582341

Page Count: 320

Publisher: Business Plus/Grand Central

Review Posted Online: July 21, 2014

Kirkus Reviews Issue: Aug. 15, 2014

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