WORLD MARKETING by V. D. Collins

WORLD MARKETING

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KIRKUS REVIEW

This is a very elementary first step towards an understanding of world marketing -- in spite of the sub-title: A Complete Guide to World Market Merchandising and Selling of the New Era. A good foundation book to give to youths with an eye to new fields of endeavor; not basic enough in fundamentals, nor wide enough in implication and application, for the man with a background of experience.

Publisher: Lippincott