This is a very elementary first step towards an understanding of world marketing -- in spite of the sub-title: A Complete...

READ REVIEW

WORLD MARKETING

This is a very elementary first step towards an understanding of world marketing -- in spite of the sub-title: A Complete Guide to World Market Merchandising and Selling of the New Era. A good foundation book to give to youths with an eye to new fields of endeavor; not basic enough in fundamentals, nor wide enough in implication and application, for the man with a background of experience.

Pub Date: N/A

ISBN: N/A

Page Count: -

Publisher: Lippincott

Review Posted Online: N/A

Kirkus Reviews Issue: June 15, 1935

Close Quickview