LIKE, LITERALLY, DUDE

A specialist in sociolinguistics conducts a lively study of how and why our language is changing.

According to Fridland, a professor of linguistics and a frequent commentator on language issues, the maxim that rules are made to be broken is made clear by the evolution of language, especially the variety of English spoken in the U.S. Her aim is not to condemn the most recent wave of modifications but to praise the energy and innovative spirit involved. In fact, trying to stamp out linguistic innovations seldom works—and often makes them more popular. “Language change is natural, built into the language system itself, and not just a way for teenagers to torture their parents,” writes the author. As she examines the social meanings of language, she notes that most changes originate from young people, women, and lower-income groups to build solidarity and combat established authority. To illustrate, she dives into the evolution of the terms noted in the book’s title. As something called a discourse marker, like has been around for a surprisingly long time, although its ubiquity is recent. Another bugbear of older generations—the use of literally as an intensifying adjective—also has a complex history. It appears that many of the people who use it in this way may not know the actual meaning of the word, and they use it to mean very. Its new role demonstrates how linguistic fashions catch on, with social media spreading it beyond the originating group. Likewise, dude is no longer used exclusively by young men and has developed a myriad of meanings flowing from nuance and context. Fridland has great fun with her subject, following the various lines of argument and delving into the subterranean roots of changes. The growing use of the singular they, for example, relates to attempts to de-gender traditional language forms. In short, the book is an interesting, entertaining read.

With authority and wit, Fridland explains the evolution of language and embraces the dynamism it shows.