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MYTHS OF RICH AND POOR

WHY WE'RE BETTER OFF THAN WE THINK

Pangloss and Pollyanna tackle what Carlyle once called “the Dismal Science” in a polemic sure to attract dissent.

Cox, a Federal Reserve economist and adviser to the CATO institute, presents, with Dallas Morning News business reporter Alm, an aggressively rosy report on the nation’s economy.

I’m all right, Jack, and so are you, they say. Forget eroding living standards, foreign competition, rapacious CEOs, hedge fund crashes and endemic downsizing. Times, on the whole, have never been better, say the authors, and to prove it they offer a plenitude of charts, tables, statistics and figures. It is in the nature of capitalism that there are occasional disruptions, such as corporate downsizing, which they call “churning,” but this is still the best economic system, they claim: “Layoffs aren't a sign of failure, not for the economy, not even for most workers.” Layoffs take place beside job creation. That a midlevel manager fired from AT&T might, with luck, finally end up as a low-level associate at Wal-Mart is part of the churn, not part of “the hard numbers that define broad trends, averages, medians, per capita figures and rates of change.” Good times, the numbers say, are here. We have more money than ever. We spend more for stuff (like VCRs, health care and stealth bombers) and we spend more time at leisure. In the triumph of capitalism, minorities and women are doing better, too. As we change from a labor to a service economy, technology is improving life faster than ever. Don’t mess with success, the authors say. Just protect property rights, keep taxes low, and eschew more regulation. There are, though, some unasked questions. Yesterday Standard Oil had to be dismembered; would a merger of Exxon and Mobil be a good thing today? Will the next decades be like the past 20 years or is something fundamental changing? Never mind. Just look at the numbers.

Pangloss and Pollyanna tackle what Carlyle once called “the Dismal Science” in a polemic sure to attract dissent.

Pub Date: Jan. 1, 1999

ISBN: 0-465-04784-X

Page Count: 256

Publisher: Basic Books

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Dec. 15, 1998

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THE NEW GEOGRAPHY OF JOBS

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's...

A fresh, provocative analysis of the debate on education and employment.

Up-and-coming economist Moretti (Economics/Univ. of California, Berkeley) takes issue with the “[w]idespread misconception…that the problem of inequality in the United States is all about the gap between the top one percent and the remaining 99 percent.” The most important aspect of inequality today, he writes, is the widening gap between the 45 million workers with college degrees and the 80 million without—a difference he claims affects every area of peoples' lives. The college-educated part of the population underpins the growth of America's economy of innovation in life sciences, information technology, media and other areas of globally leading research work. Moretti studies the relationship among geographic concentration, innovation and workplace education levels to identify the direct and indirect benefits. He shows that this clustering favors the promotion of self-feeding processes of growth, directly affecting wage levels, both in the innovative industries as well as the sectors that service them. Indirect benefits also accrue from knowledge and other spillovers, which accompany clustering in innovation hubs. Moretti presents research-based evidence supporting his view that the public and private economic benefits of education and research are such that increased federal subsidies would more than pay for themselves. The author fears the development of geographic segregation and Balkanization along education lines if these issues of long-term economic benefits are left inadequately addressed.

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's more profound problems.

Pub Date: May 5, 2012

ISBN: 978-0-547-75011-8

Page Count: 304

Publisher: Houghton Mifflin Harcourt

Review Posted Online: April 3, 2012

Kirkus Reviews Issue: April 15, 2012

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HOW GOOGLE WORKS

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Two distinguished technology executives share the methodology behind what made Google a global business leader.

Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today’s digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places “Googlers” front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google’s effective “growth mindset” hiring practices, staff meeting maximization, email tips, and the company’s effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google’s historically impressive culture of “smart creatives” reflect the firm’s legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like “Wave” and “Buzz” while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation.

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Pub Date: Sept. 23, 2014

ISBN: 978-1455582341

Page Count: 320

Publisher: Business Plus/Grand Central

Review Posted Online: July 21, 2014

Kirkus Reviews Issue: Aug. 15, 2014

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