MICKEY MOUSE WADDLE BOOK by Walt Disney Studios

MICKEY MOUSE WADDLE BOOK

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KIRKUS REVIEW

A new type of play book, to be sold in toy departments and book departments. There's a folded runway in an envelope in each book, and four cut-out characters which waddle down the runway. Initial appropriation double that on first Pop-ups. Window and counter cards -- newspaper mat service for local use -- pamphlet on merchandising plans -- store demonstration. Definitely not a book for quality sale, but a top-notch merchandising item.

Pub Date: Sept. 1st, 1934
Publisher: Blue Ribbon Books