MICKEY MOUSE WADDLE BOOK

by Walt Disney Studios ‧ RELEASE DATE: Sept. 1, 1934

A new type of play book, to be sold in toy departments and book departments. There's a folded runway in an envelope in each book, and four cut-out characters which waddle down the runway. Initial appropriation double that on first Pop-ups. Window and counter cards -- newspaper mat service for local use -- pamphlet on merchandising plans -- store demonstration. Definitely not a book for quality sale, but a top-notch merchandising item.

Pub Date: Sept. 1, 1934

ISBN: N/A

Page Count: -

Publisher: Blue Ribbon Books

Review Posted Online: N/A

Kirkus Reviews Issue: Sept. 1, 1934

Categories: CHILDREN'S