This for the market graduating in interest level and reading ability from the Little Golden Books, and still demanding books of their own (at low income level prices). With four exceptions the material in the texts is prepared especially for this new series. Vocabulary and sentence structure planned for second and third grade readers, and the quantity of illustration is designed to pull slow readers along. Use these as an antidote to comics. There's an enormous potential market. The ones we think the best are starred. But there's something for most tastes. Hard board, washable covers.