THE PEOPLE'S CHOICE by

THE PEOPLE'S CHOICE

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KIRKUS REVIEW

Public opinion experts at work on formation of votes during a presidential campaign -- using Eri County, Ohio, in 1940, as testing grounds for statistically derived conclusions. Here are factors determining individual votes; stable characteristics of voters; degree of participation; passive voters; conversions; pressures exerted and the conclusion that ""a person thinks, politically, as he is socially""...Q.E.D.

Publisher: Duell, Sloan & Pearce