THE POWER FORMULA FOR LINKEDIN SUCCESS

An instructive guide for LinkedIn novices.

Those who dismiss the power of LinkedIn as a job-search tool in the new information era, take heed. LinkedIn is not a fad. The website relies on social media to allow users to connect and exponentially broaden their professional networks. Breitbarth argues that users have nothing to fear but everything to gain from taking full advantage of the new frontier of online networking. Geared toward professionals looking for a change or out-of-work jobseekers, the author sets out to transform anxiety into action. Leading the reader through his own journey from skeptic to LinkedIn enthusiast and trainer, Breitbarth extols the benefits of creating a well-crafted LinkedIn account. In 20 short chapters, the author provides step-by-step instructions for creating a meaty, effective LinkedIn account. The book’s well-documented catalogue of contents will allow readers to conveniently flip to areas of interest, and the author’s easy-to-follow instructions will shepherd newbies through a variety of topics. Among them: how to build your professional network, how to make new connections and, most importantly, how to find a job. The illustrative screenshots mirror what LinkedIn users will find on their computer screens, helpful tools for the less technologically inclined. Also includes a six-week plan to get beginners started and ultimately see them through success. Perfect for readers who grew up before the dawn of the Internet era.