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DEADLY SPIN

AN INSURANCE COMPANY INSIDER SPEAKS OUT ON HOW CORPORATE PR IS KILLING HEALTH CARE AND DECEIVING AMERICANS

An illuminating, up-to-the-minute testimonial sure to garner widespread attention and controversy.

A former health-care PR executive blows the whistle on the industry.

Born in rural North Carolina to hardworking parents struggling through lean times, Center for Media and Democracy senior fellow Potter was the first in his family to earn a college degree, after which he became an investigative reporter at a Memphis newspaper. A gig as a political lobbyist led him into the public-relations field, where he accepted a prestigious position at managed-care behemoth Humana. In 1993, he signed on with CIGNA, a highly respected, for-profit health insurer, earning a six-figure salary as a senior PR executive. But as Potter ascended the corporate ranks, disillusionment became commonplace alongside the pressures to increase profitability at any cost while callously disregarding the basic principles of ethics. His conscience buckled. The author recalls working on an aggressive, exorbitant campaign (using health-plan premiums) to discredit filmmaker Michael Moore, whose 2007 documentary Sicko detailed the dire state of American health care. Potter experienced firsthand the destitute situations of those without health care when he visited a “clinic day” on public fairgrounds in Virginia. The author backs up his claims with historical perspectives, industry dissection, consumer profiles and the hard evidence of documented Congressional investigations. He now considers the insurance industry “an evil system built and sustained on greed”—an opinion he maintained after being asked to testify on behalf of an investigation spearheaded by Democratic senator Jay Rockefeller. Potter officially addressed the U.S. Senate on June 24, 2009, exposing the “spin machine” used by companies like CIGNA to confuse unsuspecting consumers. The author concludes optimistically with the passage of President Obama’s Patient Protection and Affordable Care Act of 2010, which he considers a positive, proactive leap toward health-care reform.

An illuminating, up-to-the-minute testimonial sure to garner widespread attention and controversy.

Pub Date: Nov. 9, 2010

ISBN: 978-1-60819-281-6

Page Count: 288

Publisher: Bloomsbury

Review Posted Online: Aug. 16, 2010

Kirkus Reviews Issue: Sept. 1, 2010

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THE IMMORTAL LIFE OF HENRIETTA LACKS

Skloot's meticulous, riveting account strikes a humanistic balance between sociological history, venerable portraiture and...

A dense, absorbing investigation into the medical community's exploitation of a dying woman and her family's struggle to salvage truth and dignity decades later.

In a well-paced, vibrant narrative, Popular Science contributor and Culture Dish blogger Skloot (Creative Writing/Univ. of Memphis) demonstrates that for every human cell put under a microscope, a complex life story is inexorably attached, to which doctors, researchers and laboratories have often been woefully insensitive and unaccountable. In 1951, Henrietta Lacks, an African-American mother of five, was diagnosed with what proved to be a fatal form of cervical cancer. At Johns Hopkins, the doctors harvested cells from her cervix without her permission and distributed them to labs around the globe, where they were multiplied and used for a diverse array of treatments. Known as HeLa cells, they became one of the world's most ubiquitous sources for medical research of everything from hormones, steroids and vitamins to gene mapping, in vitro fertilization, even the polio vaccine—all without the knowledge, must less consent, of the Lacks family. Skloot spent a decade interviewing every relative of Lacks she could find, excavating difficult memories and long-simmering outrage that had lay dormant since their loved one's sorrowful demise. Equal parts intimate biography and brutal clinical reportage, Skloot's graceful narrative adeptly navigates the wrenching Lack family recollections and the sobering, overarching realities of poverty and pre–civil-rights racism. The author's style is matched by a methodical scientific rigor and manifest expertise in the field.

Skloot's meticulous, riveting account strikes a humanistic balance between sociological history, venerable portraiture and Petri dish politics.

Pub Date: Feb. 9, 2010

ISBN: 978-1-4000-5217-2

Page Count: 320

Publisher: Crown

Review Posted Online: Dec. 22, 2010

Kirkus Reviews Issue: Jan. 1, 2010

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REIMAGINING CAPITALISM IN A WORLD ON FIRE

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.

Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

Pub Date: May 1, 2020

ISBN: 978-1-5417-3015-1

Page Count: 336

Publisher: PublicAffairs

Review Posted Online: Feb. 16, 2020

Kirkus Reviews Issue: March 15, 2020

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