The average book of this type is gauged for the individual seeking self-help. This differs from the general run in being definitely a book to help one handle problems of human relationships. As the first of a proposed series, it deals with the ""want for a feeling of personal worth"" -- it gives one an insight into the technique of making the individual more effective in human relations. For example, it shows how to present ideas indirectly, how to compel thought and action without injuring the ego, how to build up a sense of security. Handling of people is so essential a part of business today, that this book should prove of constructive value not only to people in personnel work, but to sales managers, department heads, office managers, shop foremen, teachers, in fact anyone who has in his hand the direction of others.