The editor of the Greensboro Daily News (N.C.) has written a lively and often informative and usually entertaining portrait of the South. Provocative, intriguing, this is neither an apologia nor a eulogy. It is an approach to understanding the contradictions of the South, whether the surviving Old South of the crops, or the industrial New South of the manufacturing. Though it has lagged lamentably behind the rest of the country, the agrarian is gradually giving way to the industrial. He explores the economy and its vast potentialities and resources. He sees in the 30 research laboratories and the 300 products a sign of the trend. He deplores some of the backward features in the approach to labor problems, to segregation and other race issues, to housing, education, politics. But he sees in the blossoming of literary talent, of music, theatre and the other arts a retention of the loveliness of the South in different terms. A sociological study done with a nice blend of humor, tall tales and deadly earnest. The market is the South (that wont wholly like it) and something of the Proper Bostonians with a ""Southern Accent"".