TELEVISION: A WORLD VIEW by Wilson P. Dizard

TELEVISION: A WORLD VIEW

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KIRKUS REVIEW

The most comprehensive book that has appeared to date on the subject, this is a book that is of major importance to the industry and will have wide appeal for the interested layman. Mr. Dizard carefully traces the development of television to the present day, emphasizing its global impact and relating it to the American image. But the author is primarily concerned with the use of television as a political tool. There is a particularly interesting chapter on Castro as network czar and podium pounder. This chapter also shows how de Gaulle and Nasser have used the medium effectively. He shows how television can be used as an educator, particularly in the development of backward nations. He expresses hope that the intellectual will stop snubbing and start considering the future ubiquitous power of what will be the world's most influential mass communications medium. He goes into a detailed study of programming throughout the world with the American system dominating the West whereas the State controls the East. He demonstrates how the Communists use television as a propaganda machine with such programs as ""Lenin's Ideas Are Becoming a Reality"" or ""We Shall Fulfill the Seven Year Plan Ahead of Schedule."" He concludes with a look at the probable future of broadcasting techniques. Mr. Dizard has personally observed telecasting operations in over twenty countries in recent years; he has augmented his first hand knowledge with an immense amount of research. It's a thoughtful, thought-provoking study.

Publisher: Syracuse Univ. Press