BLOCKCHAIN CHICKEN FARM

Engaging travels through a Chinese countryside in which high technology meets the old ways.

In this entry in the publisher’s new FSGO x Logic series, Wang, the creative director at Logic magazine, blends studies of agriculture, anthropology, tech, and digital art. The author opens with a modest protest that while it is easy to both romanticize and overlook the countryside, and especially Chinese farm villages, “many of them are sites of economies and agricultural practices that are foundational to our world.” China is now subject to the same market forces and consumer preferences as Western nations, so that everyone wants nice things such as high-quality organic food. That opens many doors to rural enterprises. As one entrepreneur observes, whereas big corporations such as Nabisco dominated the food world in the past, “hundreds of smaller, fragmented companies will dominate the future, catering to a continuum of different tastes and experiences.” One of the author’s recurrent themes is the use of technology to improve agricultural production, as with the farm of the title, which caters to “upper-class urbanites—people willing to pay a premium on food.” Along the way, Wang takes on science historian Joseph Needham’s famous observation that China ceased to innovate well before Western traders arrived. The author distinguishes innovation from adaptation to show that there is not only plenty of “disruptive innovation” occurring in China, but also an emerging “shanzhai economy instead of an innovation economy.” In this case, shanzhai suggests the process of retooling outside products—an iPhone, say—to make affordable things for a less affluent local market and, in the bargain, “decolonize technology.” Wang’s whirlwind discussion, smart and well argued, turns to many other topics as well, from racism in high tech to microlending, trade wars, risk tolerance, and a rapidly changing rural China, with delicious recipes as a lagniappe.

Technology writing with flair looking to a future that’s fast upon us, with China playing a leading role.