The Elf on the Shelf tops the IndieReader Top 10 Indie Bestseller List for the second week in a row. The Elf on the Shelf tells the story of the holiday tradition and comes with an elf doll. One intriguing addition to this week's list (at number six) is Alan Sepinwall's The Revolution Was Televised - Sepinwall is a noted TV critic whose new book is garnering rave reviews. 

IndieReader's Top 10 Indie list is updated every week, using sources including Amazon, the New York Times, B&N.com and USA Today to determine what books make the cut. Check out the rest of this week's, and every week's, Indie bestsellers to see what's hot in Indie and self-publishing on their bestseller list.

And be sure to check out our writing and publishing series this week with Guy Kawasaki.