Eve Langlais

The indie bestseller divulges the secrets to her success

Eve Langlais

Over the past eight years, Canadian writer Eve Langlais has juggled raising kids, taking care of housework, and producing more than 90 romance novels and novellas. Even more surprising is the wide array of genres her romance and erotic stories fall into. Her more than 10 different series take readers on dates with demons, hunky cyborgs, and enough shape-shifters to fill a zoo, and her readers can’t get enough of her frenetic worldbuilding. Avid fans have propelled kitschy titles like Apocalypse Cowboy to the top of the New York Times and USA Today bestseller lists, a success Langlais attributes in part to her “hybrid” approach to publishing, mixing deals with St. Martin’s Press and releasing work herself across multiple platforms.

You have a very extensive catalog. How long have you been writing?

I began writing in 2009 on a dare from my husband. My first book was published by a small e-press in March 2010, but even then I was following the indie revolution. In May 2011, I took the leap and published The Geek Job, then shortly thereafter, my first indie hit, Delicate Freakn’ Flower. That was when things began to snowball.

What did you like about self-publishing?

The creative control over it, plus the added revenue, totally caught my attention. I didn’t have publishers any more telling me to change my story to suit their vision. I could put the covers and titles I wanted on them. Most of all, I was making the lion’s share as the artist, instead of the publisher.

Your various series blend romance with a lot of different genres. What drives you to cross genres in your stories?

When I write, it’s not just about telling a story to others, it’s about entertaining myself. I can’t stand being bored when I read, so I’ll often add outrageous characters…. I like all things paranormal and sci-fi, so I don’t like to restrict myself into writing about just one. Variety is the spice of life.

Have different publishing methods been more advantageous for different series or genres?

Dragon Squeeze Langlais Cover Publishing is a tricky beast. You can never know ahead of time what will stick or fly with readers. Some people don’t like to hear this word but luck plays a huge part in success. I will say that you can improve that luck by having an outstanding cover and a strong story. I am a person who prefers to sell on all platforms as I don’t like to keep all my eggs in a single basket, nor do I want to force readers who’ve been following me for years to buy from a single retailer. I think a healthy market has room for many storefronts and publishing options to suit each author and reader.

With so many different genres and series, how do you approach marketing your books and maintaining your fan base?

I’ll be honest: I don’t really think much about marketing when I plan a book. I write because an idea strikes my fancy. Then, from there, I present it to the readers. Because I write across genres, I know that not every book will appeal to my entire fan base, but my readers are pretty forgiving when I stray from furry things to alien ones.

What are you working on next?

Because I am prolific and my mind is always working a mile a minute, I’m actually working and planning more books in several series. There’s my new contemporary series, Bad Boy Inc., releasing in July that requires two more books; a revamp of an older erotic paranormal comedy that is finally getting a sequel; a new Hell series starts in September; plus I am planning two more lion stories just because they’re laugh-out-loud fun.

Rhett Morgan is a writer and translator living in Paris.

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