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Kirkus Reviews is uniquely positioned with one foot firmly set in the world of traditional publishing and the other in self-publishing. For more than 80 years, Kirkus has been a premiere marketing vehicle for the top publishing houses in America, reviewing their books and building early buzz for new releases. Its robust audience of both consumers and industry professionals, spanning from librarians and booksellers to publishers and film executives, has been as instrumental in drawing attention to debut authors as it has been in launching major bestsellers.

It is with this perspective that Kirkus offers you a five-step guide to marketing your self-published book. Our goal is to expose you to the tricks of the trade that large publishing houses have deployed for decades as well as lesser-known strategies that have proven particularly successful for self-publishers.

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