"Though not a vivid stylist, Auletta uncovers some endlessly colorful material and assesses its prospects critically but fairly—Google will thrive, he thinks, but they'd better guard against naïveté and complacency."
The New Yorker
's "Annals of Communication" columnist Auletta (Media Man: Ted Turner's Improbably Empire
, 2004, etc.) goes behind the digital revolution to detail the past decade of astonishing growth at Google.
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