A must-read for hardcore car buffs and a must-skim for casual drivers and general readers.
The well-researched story of an iconic car.
Translated from German, Volkswagen means "people's car," an ironic moniker considering that the company was founded in 1937 by the Nazi trade union. Nonetheless, the company's signature product, the Beetle, became one of the most iconic autos in the United States. How? As Hiott writes, it was a felicitous combination of smart design, an affordable price point and savvy advertising and marketing. Even today, the company knows how to creatively raise brand awareness—the publication of this book was timed to coincide with the release of the newly designed Beetle. Hiott’s debut is an assured, enthusiastic account of a company that, oddly enough considering its rich, controversial history, has yet to receive such in-depth treatment. The author goes beyond the cars themselves, exploring why the Beetles of the 1960s and ’70s—certainly not the sexiest or most impressive automobiles—became hip. Since the majority of the action took place decades ago, there's very little in the way of conversation in the narrative, but Hiott's passionate authority makes for enjoyable reading. The sheer amount of detail may deter readers who have limited interest in the Beetle, but if you're a fan of fahrvergnügen, this is essential stuff.
A must-read for hardcore car buffs and a must-skim for casual drivers and general readers.Pub Date: Jan. 17, 2012
ISBN: 978-0-345-52142-2
Page Count: 480
Publisher: Ballantine
Review Posted Online: Jan. 23, 2012
Kirkus Reviews Issue: Feb. 1, 2012
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...
Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").Pub Date: May 15, 1972
ISBN: 0205632645
Page Count: 105
Publisher: Macmillan
Review Posted Online: Oct. 28, 2011
Kirkus Reviews Issue: May 1, 1972
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
© Copyright 2026 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
