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TEN STEPS AHEAD

WHAT SEPARATES SUCCESSFUL BUSINESS VISIONARIES FROM THE REST OF US

A breezy account, with a special attraction for those who would rather not digest full-length biographies of Jobs, Branson...

A journalist who has tried to understand visionary business entrepreneurs by hanging out with them adds a study of brain science to the mix.

Calonius (The Wanderer: The Last American Slave Ship and the Conspiracy that Set Its Sails, 2006) interviewed Richard Branson, Steve Jobs and other famous business visionaries while reporting for the Wall Street Journal and Fortune. Eventually, the author decided he needed to supplement what the visionaries told him about their successes with an intense study of neuroscience, including the field of cognitive psychology. The human brain recognizes patterns, and Calonius hoped to determine how the patterns recognized by his subjects led to success. The author looks at Branson at the Virgin group of businesses, Jobs at Apple computing, Berry Gordy Jr. at Motown records, Andy Grove at Intel and a few others (women entrepreneurs are nearly absent, except for second-tier attention to clothing designer Diane von Furstenberg). Although the path to success is littered with luck (treated in its own chapter), Calonius isolates human factors that he labels awakening, seeing, intuition and scaling up the vision. He explains each factor through a mixture of anecdotes and tutorials on brain functioning. Visionaries sometimes surprise family members, high-school classmates and others who knew them before they broke through, and they do not tend to be voted most popular in the class. However, if they do win that accolade at a young age, they are even less likely to be voted most likely to succeed. Although some of the author’s portrayals are infused with hero worship (especially regarding Branson), the personal narratives make the hagiography palatable. Through no fault of Calonius, some of the lessons are maddeningly vague. Intuition, after all, is tricky to describe in concrete language, especially when it seems like nothing more than “going with the gut.”

A breezy account, with a special attraction for those who would rather not digest full-length biographies of Jobs, Branson et al.

Pub Date: March 17, 2011

ISBN: 978-1-59184-376-4

Page Count: 256

Publisher: Portfolio

Review Posted Online: Dec. 2, 2010

Kirkus Reviews Issue: Dec. 1, 2010

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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