Maxim founder and self-made millionaire Dennis takes readers down the narrow road to riches. Only a few will get there.
It is refreshing to read a “get rich” book that doesn’t promise pots of gold while working from home in a bathrobe. The author begins by lamenting that too many readers thought his previous book, the satiric How To Get Rich, was an inspirational work. This lead to a repurposing of the material, which, Dennis writes, intends to tell the fierce truths and consequences involved with the acquisition of riches. In that sense, it delivers as a wake-up call for daydreamers and an honest perspective for real entrepreneurs. The book is broken into 88 short chapters, which glance at a variety of subjects, such as "motive" and "status." Some readers, however, will not enjoy the author’s tongue-in-cheek style, and the tone can often feel condescending. Dennis offers plenty of sound advice, but much of it is obvious, such as his suggestion that "wealth cannot confer happiness." More specific examples from the author’s remarkable life would have made those truths powerful for readers. Dennis is at his best when equipping readers with practical business tips, such as common startup errors and his emphasis on frugality.
For readers who are looking for “success” in terms of vast amounts of money.