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AS CHINA GOES, SO GOES THE WORLD

HOW CHINESE CONSUMERS ARE TRANSFORMING EVERYTHING

Nuanced, balanced and accessible—essential reading for anyone trying to make sense of China today.

Sharply observed account of what happens, both good and bad, when a group of more than a billion people start seriously shopping.

While China is often thought of as a major producer of goods, it is as a consumer, writes Gerth (Modern Chinese History/Oxford Univ.; China Made: Consumer Culture and the Creation of the Nation, 2003), that the Chinese population is transforming itself and the world. Deliberate government policies aimed at reducing the country’s overreliance on exports have transformed China from a country of scarcity and frugality to one in which the consumer ethos rules. “Chinese have already become the world’s largest consumers of everything from mobile phones to beer,” writes the author, and it is the largest market in the world for automobiles and is becoming one of the world’s largest manufacturers of cars. As at least part of the population reaches middle-class status, they are afforded easy access to a variety of quality goods that rival anything available in Japan or the United States. The Chinese have also learned that their status and identity are often tied to their possessions. Gerth makes clear there are many downsides to the new Chinese consumer culture, from the massive manufacture of counterfeit goods to the creation of extreme markets in such things as babies, sex slaves, human organs and endangered species. Perhaps most serious is pollution. Each year in China, millions of trees are cut down in order to produce tens of billions of disposable chopsticks, thus creating millions of tons of waste and also adding greatly to the problem of desertification through deforestation. The author emphasizes, however, that many consumer-driven environmental problems in China are ones of scale rather than kind. These problems are not unique to China, but exacerbated by the sheer size of the population. The rest of the world can learn much as China attempts to solve the problem of “how to enjoy modern consumer lifestyles without exacerbating their many downsides.”

Nuanced, balanced and accessible—essential reading for anyone trying to make sense of China today.

Pub Date: Nov. 16, 2010

ISBN: 978-0-8090-3429-1

Page Count: 272

Publisher: Hill and Wang/Farrar, Straus and Giroux

Review Posted Online: June 23, 2010

Kirkus Reviews Issue: July 15, 2010

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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