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AMERICAN STEEL

HOT METAL MEN AND THE RESURRECTION OF THE RUST BELT

American steelmakers used to say they'd rather own a market than a mill. On the evidence of this gripping take of industrial derring-do, however, the scrappy mavericks who run Nucor Corp. are about to stand this adage on its head-to the discomfiture of global competitors and the advantage of midwestern economic prospects. Be that as it may, Preston (First Light, 1987) makes an absorbing narrative of how Nucor wagered over $270 million on building a so-called compact strip production facility featuring unproven German technology; the project was undertake by nonunion labor in an erstwhile cornfield outside Crawfordsville, Ind. Management's high-stakes gamble seems to have paid off handsomely; at any rate, the plant (for which ground was broken late in 1987) is now on-line, recycling waste material (shredded automobiles, tin cans, and allied refuse) into carbon steel in a continuous process. The total cost of manufacturing rolled sheet in this revolutionary, computer-controlled fashion comes to about 12.5õ per pound (less than chicken parts, Preston points out), giving Nucor a per-ton edge of $50 or more over its bigger domestic rivals and offshore suppliers. Here, Preston comes to grips with the iconoclastic reasons why the lean, mean corporate culture created by CEO Ken Iverson works so well in the company's 20-odd mills as well as the marketplace. He also makes clear that the rewards of boldness are not without mortal and financial risks. Construction of the plant, for example, was marred by several deaths and budget overruns. In the wake of an abortive cast during a test run early in 1009, moreover, a ladle nearly full of hot metal plunged to the ground, spewing its fiery contents throughout the melt shop. As is its aggressive wont, Nucor bulled past the potentially disastrous accident and remains on the lookout for new worlds to conquer. A well-told tale that suggests heartland enterprise is neither down nor out.

Pub Date: April 25, 1991

ISBN: 0-13-029604-X

Page Count: 288

Publisher: Prentice Hall

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: March 1, 1991

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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