THE ULTIMATE INVESTMENT

Entrepreneurship coach Murphy presents a guide for current and aspiring entrepreneurs.

This book is aimed at entrepreneurs in any field, offering firsthand advice for achieving success. It opens with Murphy’s definition of what an entrepreneur is: namely, the person running the show—but, pointedly, not in a hands-on manner. The overall purpose of this manual, he says, is to “teach you…how to create a business that eliminates or reduces costs and competition. But that takes getting the organization to grow to where it’s no longer centered around the entrepreneur’s ability to produce a function or do the work.” Along the way, Murphy offers such concepts as his four core values for building wealth; the importance of having coaches, mentors, and advisers; dealing with almost-certain roadblocks; and, as a recurring theme, the notion that successful entrepreneurs need not bother themselves with the minutiae of a business: “If you’re not focused on the issues that truly matter.…you’re essentially wasting your time.” Murphy’s advice runs the gamut, from the psychological to the practical, concisely covering familiar ideas—such as surrounding yourself with the right people—that are often handled clumsily in other guides. It’s an excellent read for people who want to be entrepreneurs or CEOs, but it will be equally valuable for people who want to know more about the mindset of such people, either to better work with them or to better understand the business world in general. Murphy’s skillful writing will keep all these audiences engaged.

A compelling and informative self-help business book.