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ELENA V. AMBER

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Elena V. Amber is a former executive, researcher, and writer working at the intersection of ecological economics, behavioural science, and sustainable consumption. Her work examines why modern markets systematically generate levels of consumption that exceed ecological limits, even as public awareness of environmental risks continues to grow.

She is the author of Emotional Capital for the Triple Win: 50 Innovative Ways to Lead the Consumption Revolution, praised by Kirkus Reviews as “a well-researched examination of consumer behavior,” and recognised with a Silver Medal in the Independent Thought Leadership category at the Axiom Business Book Awards (2026). She is a PhD candidate at the University of Nicosia, an alumna of Warwick Business School, and the Cyprus country contact for the International Society for Ecological Economics.

Her research argues that contemporary economic systems increasingly monetise cognitive and emotional vulnerabilities, turning consumption into a designed behavioural loop rather than a purely individual choice. Prior to entering academia, she spent more than a decade in senior leadership roles across telecommunications, aviation, and venture-backed startups.

Website: elenavamber

Social: Linkedin /elenavamber/

EMOTIONAL CAPITAL FOR THE TRIPLE WIN Cover
BOOK REVIEW

EMOTIONAL CAPITAL FOR THE TRIPLE WIN

BY ELENA V. AMBER • POSTED ON June 24, 2025

Amber presents sustainable transformation strategies for consumer-facing businesses in this guide.

The author aims to offer action steps to move businesses from “superficial greenwashing” to “real, lasting sustainability.” Her “triple win” approach puts people, the planet, and prosperity at its center, aiming to balance all three for a comprehensive and inclusive approach to sustainability. The triple-win model focuses on working toward three goals: economic (by choosing green and healthy products), environmental (by living simply and consuming less), and social (by buying ethically and sharing responsibly). According to research cited in the book, sustainable consumption benefits the well-being of humans and the natural world in which they live; however, up to 90% of purchases are made impulsively, resulting in needless waste and psychological dissatisfaction. The author posits that businesses and individuals must work to promote more thoughtful and sustainable consumption; instead of capitalizing on purchases made because of stress or fear, she asserts, companies can educate and empower customers to make better choices. According to Amber, companies should avoid taking a patronizing tone in their marketing and promote sustainable practices and highlight their benefits. The book also advises businesses to focus on customers who share such values, while also supporting local communities. On the consumer side, the author believes that people must work to understand the link between emotional dysregulation and overconsumption. Practicing mindfulness and pausing before purchasing can help reduce unnecessary expenditures, she says. The author concludes with a call to action for business leaders to “support the equilibrium of life, act as custodians of existence, and ensure that the next generation survives and thrives.”

Over the course of this book, Amber’s robust research, precise definitions, and extensive citations make for an intellectually rigorous read. However, although the author is clearly knowledgeable and passionate about the subject matter, the prose could benefit from a plain-language rewrite to ensure audiences outside academia can access its message. For example, the book’s central concept, emotional capital, is explained in a convoluted way: “I build on the definition of Cottingham’s emotional capital as a tripartite concept, which is composed of (1) emotion-based knowledge, (2) emotional management skills or competencies, and (3) capacities to feel that link self-processes and resources to group membership and social location.” In the rare instances of simpler prose, the concepts become clearer, as in the author’s assertion that impulsive consumption is problematic because purchases “become waste or unnecessary items, turning fitness devices into mere clothes hangers.” Diagrams such as the “Iceberg model of sustainable consumption” and a chart of 50 innovative business strategies aid comprehension of the otherwise dense text. However, the book leans heavily on specialized terminology and layered concepts, as in a section that explores the many forms—and lengthy definitions—of consumption alongside modern movements, such as voluntary simplicity. Also, the book’s emphasis on analyzing the micro (or individual) level of consumption research crowds out deeper analysis of research at the organizational and systemic levels.

A well-researched examination of consumer behavior that risks alienating readers with overly dense prose.

Pub Date: June 24, 2025

ISBN: 9781788607001

Page count: 238pp

Publisher: Practical Inspiration Publishing

Review Posted Online: June 13, 2025

THE GIFT OF SENSITIVITY Cover
SELF-HELP

THE GIFT OF SENSITIVITY

BY ELENA V. AMBER • POSTED ON Nov. 21, 2023

Amber explains how her neurodivergence enables her to thrive.

In this self-help book, the author, a former business executive, describes her own experiences as a highly sensitive person (a recently defined condition in which, as she explains, “I see, taste, hear, smell, and feel many more stimuli than others, and I feel them more intensely”) and discusses how traits she has developed in response to this sensitivity, in addition to her studies in psychology and her professional experience, allow her to function more effectively in the world. Amber discusses how developing sensitivity skills can help others improve their experiences at work, in relationships, and in personal growth. She takes readers through an abbreviated version of her difficult childhood, marked by an often-unhappy home life (“The air of my real home was thick with tragedy, and life took place in dark violet hues, riddled with the pink scars of freshly healed newly obtained wounds”) that forced her to learn to adapt—it was a gradual process of discovering her interests and strengths, powered by a desire to share her insights with the wider world. The author outlines her educational path and her evolving professional life, highlighting the moments in which she made small decisions that would later turn out to be life-changing and life-defining. She encourages readers to pursue alternative methods of thinking, such as “mental time travel” (“You may also call it the process of remembering, which includes future episodes if you think of time as a cycle, not the arrow or line. Any mental trips generated, whether by AI virtual reality, imaginary, or life experiences, could be liberating, but it is a matter of emotional connection”) to better understand their own needs and desires, and to achieve their own moments of epiphany. Amber attributes much of her success in life to her heightened sensitivity and the related skills she developed. And she offers readers advice on strengthening their own perceptual abilities to improve their relationships with others and with the world at large.

The book offers a compelling perspective on the way a form of neurodivergence can ultimately drive effective adaptations rather than serve as a source of difficulty. The author concisely explains how her high sensitivity has been a net benefit: “It has given me the ability to foresee threats and the ability to be prepared, feeling opportunities and being ready to catch them.” The book is less effective at conveying background information—although it is clear that Amber grew up outside the United States, it is never stated where she spent her early years, making it difficult to contextualize the stories she tells about her childhood. Some readers may find the author’s approach to changing thought patterns a bit too esoteric for their tastes (“The one mastering sensitivity becomes a seeker of physical tensions, which embodies emotional attachments to situations”), though the language may feel familiar to self-help enthusiasts. Throughout the book, Amber makes clear her intention of helping readers with their problems, and that sense of generosity runs through the text, creating a welcoming environment.

A unique self-help book focused on the benefits of sensitivity.

Pub Date: Nov. 21, 2023

ISBN: 9781788605021

Page count: 200pp

Publisher: Practical Inspiration Publishing, UK

Review Posted Online: Aug. 11, 2023

Awards, Press & Interests

THE GIFT OF SENSITIVITY: THE EXTRAORDINARY POWER OF EMOTIONAL ENGAGEMENT IN LIFE AND WORK: NYC Big Book Award Distinguished Favorite/Personal Growth, 2024

THE GIFT OF SENSITIVITY: THE EXTRAORDINARY POWER OF EMOTIONAL ENGAGEMENT IN LIFE AND WORK: Best Book Awards Finalist/Nonfiction: Inspirational, 2024

EMOTIONAL CAPITAL FOR THE TRIPLE WIN: 50 INNOVATIVE WAYS TO LEAD THE CONSUMPTION REVOLUTION: Eric Hoffer Book Award Honoree (Category Finalist 2026), 2026

THE GIFT OF SENSITIVITY: THE EXTRAORDINARY POWER OF EMOTIONAL ENGAGEMENT IN LIFE AND WORK: The Independent Press Award Distinguished Favorite in Personal Growth, 2024

EMOTIONAL CAPITAL FOR THE TRIPLE WIN: 50 INNOVATIVE WAYS TO LEAD THE CONSUMPTION REVOLUTION: 𝐀𝐗𝐈𝐎𝐌 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐁𝐎𝐎𝐊 𝐀𝐖𝐀𝐑𝐃𝐒 SILVER MEDAL: INDEPENDENT THOUGHT LEADERS, 2026

THE GIFT OF SENSITIVITY: THE EXTRAORDINARY POWER OF EMOTIONAL ENGAGEMENT IN LIFE AND WORK: Next Generation Indie Book Awards Finalist, Women's Literature (Non-Fiction), 2025

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