James M. Albright

I joined Eastman Kodak Company in January 1970 after three years
with the General Electric Company in Syracuse, NY
Utica, NY and Pittsfield, MA where I went from being a
technical writer in Syracuse to a public relations
expert in Pittsfield.

I also had spent three years with public relations
agencies in Syracuse … through which I became an
expert on credit cards, rope, pumps, drafting
machines and several other things I knew nothing
about before being charged with writing about them.
Intermingled among this activity was 10 years of
study at Syracuse University that resulted in a B.S. in
Physics,  ...See more >


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"A good-humored snapshot of one aspect of the Eastman Kodak Company, sure to charm sports enthusiasts and ’80s nostalgia buffs."

Kirkus Reviews


AWARDS, PRESS & INTERESTS

Hometown Hannacroix, NY

Favorite author James Herriot

Favorite book All Creatures Great And Small

Day job My own business,The Write Solutions. Tax preparer for H&R Block.


BOOKS REVIEWED BY KIRKUS:

BIOGRAPHY & MEMOIR
Pub Date:
ISBN: 978-1-5168-5550-6
Page count: 302pp

Debut author Albright, who spent more than 20 years in Kodak’s public relations department, chronicles the heyday of the Kodak Sports Promotion Program via press releases.

Soon after joining the Eastman Kodak Company in Rochester, New York, in the early 1970s, Albright became a writer for its Sports Promotion Program, recording the heights of the company’s athletic sponsorship in the following decade. He collects his press releases here to provide a picture of Old Mother Yellow Box’s once-massive commitment to sports promotion, highlighting its Olympic sponsorship, its various All-American teams in women’s and men’s sports, and numerous honors, including the lauded Eastman Award. The collection includes appearances from a plethora of noteworthy personalities in sports ranging from basketball to golf to NASCAR to sumo wrestling. They include Dallas Cowboys head coach Tom Landry, race car driver Mario Andretti, and basketball legends-to-be Michael Jordan and Patrick Ewing. The articles feature black-and-white illustrations and, of course, photographs, including one of track-and-field superstar Mary Decker posing with the Kodak Disc. Kodak allowed Albright great leeway, so he injected each article, memo, and travel report with a wry, self-deprecating humor. He writes in a professional but playful style in the press releases as well as in the prologues and epilogues that bookend them. These additions offer context to the story of the growth of the company along with hints at its decline. Albright’s approach in this memoir is unique, but its focus isn’t entirely clear, as there’s not enough information here to illustrate the Sports Promotion Program’s place in the history of Kodak itself. However, readers will glean much about Kodak’s promotional practices, particularly in an in-depth profile of the company’s use of “ambush marketing” during the 1984 Olympics: the company flooded the event with advertisements, including hundreds of commercials, to balance the fact that they lost sponsorship of the event to Fuji Film for the first time that year.

A good-humored snapshot of one aspect of the Eastman Kodak Company, sure to charm sports enthusiasts and ’80s nostalgia buffs.

ADDITIONAL WORKS AVAILABLE:

EVENT
Public Affairs

A compendium of "Event Magazines," a public affairs publication produced and edited for Syracuse University in the mid-1960s by James M. Albright.

Published:


GALLOPING TOWARD GONE (Unpublished)
Photographic Essay

This book primarily consists of views (photographs) depicting things that are almost gone but not quite finished yet. The areas explored in this book are "Old Roads," "Old Trees," "Old Equipment," "Old signs," {Old Barns and Sheds," "Old Things," and "Old Year".


STILL BUILDING A BETTER COMMUNITY (Unpublished)
Public Affairs

Presents the 40-year history of Action For A Better Community, a Rochester, NY nonprofit organization created to build a more livable community following the Rochester race riots in 1964.


THREE TIER WORLD (Unpublished)
Photographic Essay

Over 100 black, white or brown photographs depicting dramatic old and new scenes.