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Luke Stoffel

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Luke Stoffel (b. 1978) is a visual artist and author of several books, including The Easy Bake Unicorn Cookbook, The Art of Tarot, and his debut memoir How to Win a Million Dollars and BEEP Glitter!, with a follow-up, In Over Your Head, set for release in 2026. His ongoing photography series, The Noble Path, reflects his travels across 40+ countries, capturing vibrant imagery and cultural moments that inspire his creative work.

Recognized by GLAAD as one of NYC’s top LGBTQ+ artists, Stoffel’s work has been featured by amfAR, the Matthew Shepard Foundation, and in The New York Times, Huffington Post, and AM New York. His art and photography have appeared on Bravo’s Million Dollar Listing, in Hawaiian Airlines Magazine, and on the cover of Next Magazine. He has exhibited in iconic New York venues, including the Puck Building, The Art Directors Club, and New World Stages.

HOW TO WIN A MILLION DOLLARS AND BEEP GLITTER! Cover
BIOGRAPHY & MEMOIR

HOW TO WIN A MILLION DOLLARS AND BEEP GLITTER!

BY Luke Stoffel • POSTED ON Feb. 1, 2025

A quest for money clashes with the yearning for creative fulfillment in Stoffel’s bittersweet novel based on true events.

This lightly fictionalized memoir (with names and identifying details changed) begins with the author’s boyhood mission of escaping the dreariness of Reagan-era Dubuque, Iowa, and the financial strains his working-class family endured. He decides to find a way to get rich, first by trying to win million-dollar McDonald’s promotional contests—until he read the fine print and discovered the 80-million-to-one odds. As a bullied, and occasionally beaten, gay teen, he acts in high school musicals and dreams of earning millions as a Broadway star; but when he later arrives in New York with a degree in graphic design, the closest he gets to his aspirations is a backstage job with the musical Urinetown. Stoffel then bounces between New York, Paris, and Honolulu working unsatisfying day jobs—office gigs, waiting tables—while developing accomplished but not very remunerative sidelines as a painter and freelance photographer. (The author includes captivating, vibrantly colorful photos from his Asian sojourns, depicting Buddhist monks and geishas.) Stoffel finally begins earning enough money as a marketing professional involved in major advertising campaigns to make $1 million a possibility, but he’s still discontented. He thus embarks on gonzo startup schemes, including a fashion app featuring changing-room selfies of women trying on clothes, and a novelty venture called Glitter Poo Pills—capsules filled with edible glitter that, as the book’s title asserts, add sparkle to bowel movements. (Yes, they sold.) Along the way, Stoffel weathers many an entertaining—and usually humiliating—pratfall.

Stoffel’s picaresque work is a classic tale of a small-town lad with starry-eyed ambitions making it in the big city, but with a more realistic take on the circuitous path that journey takes—and a clear-eyed conclusion that the destination matters less than the adventures along the way. A pervasive theme is the nature of work and its impact on people’s lives and characters, as in a rich, physically evocative sketch of Stoffel’s father coming home from the John Deere plant: “I can vividly recall him trudging up the gravel alleyway behind our house at the end of each shift, his slim but strong frame covered in silt from the factory floor.” There are passages of bleak, plangent emotion in the book, as well, especially regarding the death of an ex-boyfriend of pneumonia: “The hospital room felt too still, the machines were quiet, and the coldness of the room pressed down on me like a suffocating blanket. He was gone.” At many points, though, this is a raucously funny book, with raffish prose full of self-deprecating humor regarding the distance between exalted pretensions and awkward reality. About pretending to meditate at a Laotian temple, for instance, Stoffel writes, “I wondered if Buddha was silently judging me from behind that peaceful smile—did he know I was thinking more about my posture and my Apple Watch than any kind of inner peace?” The result is a luminous tribute to the inestimable value of not quite getting what you want.

An exuberant life story written with humor, panache, and heart.

Pub Date: Feb. 1, 2025

ISBN: 9798991798723

Page count: 264pp

Publisher: Cinderly Press

Review Posted Online: Jan. 31, 2025

Kirkus Reviews Issue: March 15, 2025

How To Win a Million Dollars and BEEP Glitter!

Awards, Press & Interests

Day job

Artist / Creative Director

Favorite book

The Night Circus, Ready Player One, Big Magic

Favorite line from a book

“If you are a dreamer, a wisher, a liar, a hoper, a pray-er, a magic-bean-buyer. If you're a pretender, come sit by my fire.” - Where the Sidewalk Ends by Shel Silverstein

Hometown

Dubuque, Iowa

NPR: Talk of Iowa - Millions, 2025

Publishers Weekly, 2025

Telegraph Herald, 2021

NPR: Talk of Iowa - Cookbook, 2018

ADDITIONAL WORKS AVAILABLE

The Easy Bake Unicorn Cookbook

Cinderly’s Easy to Bake Unicorn Cookbook includes beloved childhood classics like Unicorn Hot Chocolate, Slumber Party Unicorn Balls, Rainbow Cake Nirvana, Jurassic Sugar Cookies, and more. With recipes that can be made in as little as 20 minutes, this hardcover edition features 90 pages of vibrant, full-color photography, step-by-step instructions, and a decorating guide. On a mission to make cooking a more whimsical and carefree experience, Cinderly’s recipes are designed for moms, tweens, and children who dream of creating their own wild masterpieces in the kitchen. Growing up on the banks of the Mississippi River, the tradition of baking sweets ran about as deep in us as that river is long. Every weekend, tucked away in my mom’s cherry-colored kitchen, you could find my sister and me carefully following the instructions on a set of worn paper cards from my grandmother’s recipe box. So when I dreamed of my sure-to-be colorful future, it often included the vision of running my own Rainbow Cake Café. For me, the most important part of living life to its fullest was finding a way to share my glitter-covered, creative impulses with the world. Often, cookbooks are hard to follow—complicated, and never very simple. But when we were kids, baking was fun, whimsical, and carefree! The main objective of this book was to create a fun, easy-to-bake cookbook that gives every kid the chance to build their own wild masterpieces in the kitchen. So, we set forth spinning our grandmother’s worn recipe cards into the most amazing Rainbow Unicorn Classics ever!
Published: Sept. 1, 2018
ISBN: 9781720105138
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