PRO CONNECT
Luke Stoffel (b. 1978) is a visual artist and author of several books, including The Easy Bake Unicorn Cookbook, The Art of Tarot, and his debut memoir How to Win a Million Dollars and BEEP Glitter!, with a follow-up, In Over Your Head, set for release in 2026. His ongoing photography series, The Noble Path, reflects his travels across 40+ countries, capturing vibrant imagery and cultural moments that inspire his creative work.
Recognized by GLAAD as one of NYC’s top LGBTQ+ artists, Stoffel’s work has been featured by amfAR, the Matthew Shepard Foundation, and in The New York Times, Huffington Post, and AM New York. His art and photography have appeared on Bravo’s Million Dollar Listing, in Hawaiian Airlines Magazine, and on the cover of Next Magazine. He has exhibited in iconic New York venues, including the Puck Building, The Art Directors Club, and New World Stages.
“This is a raucously funny book... a luminous tribute to the inestimable value of not quite getting what you want.”
– Kirkus Reviews
A quest for money clashes with the yearning for creative fulfillment in Stoffel’s bittersweet novel based on true events.
This lightly fictionalized memoir (with names and identifying details changed) begins with the author’s boyhood mission of escaping the dreariness of Reagan-era Dubuque, Iowa, and the financial strains his working-class family endured. He decides to find a way to get rich, first by trying to win million-dollar McDonald’s promotional contests—until he read the fine print and discovered the 80-million-to-one odds. As a bullied, and occasionally beaten, gay teen, he acts in high school musicals and dreams of earning millions as a Broadway star; but when he later arrives in New York with a degree in graphic design, the closest he gets to his aspirations is a backstage job with the musical Urinetown. Stoffel then bounces between New York, Paris, and Honolulu working unsatisfying day jobs—office gigs, waiting tables—while developing accomplished but not very remunerative sidelines as a painter and freelance photographer. (The author includes captivating, vibrantly colorful photos from his Asian sojourns, depicting Buddhist monks and geishas.) Stoffel finally begins earning enough money as a marketing professional involved in major advertising campaigns to make $1 million a possibility, but he’s still discontented. He thus embarks on gonzo startup schemes, including a fashion app featuring changing-room selfies of women trying on clothes, and a novelty venture called Glitter Poo Pills—capsules filled with edible glitter that, as the book’s title asserts, add sparkle to bowel movements. (Yes, they sold.) Along the way, Stoffel weathers many an entertaining—and usually humiliating—pratfall.
Stoffel’s picaresque work is a classic tale of a small-town lad with starry-eyed ambitions making it in the big city, but with a more realistic take on the circuitous path that journey takes—and a clear-eyed conclusion that the destination matters less than the adventures along the way. A pervasive theme is the nature of work and its impact on people’s lives and characters, as in a rich, physically evocative sketch of Stoffel’s father coming home from the John Deere plant: “I can vividly recall him trudging up the gravel alleyway behind our house at the end of each shift, his slim but strong frame covered in silt from the factory floor.” There are passages of bleak, plangent emotion in the book, as well, especially regarding the death of an ex-boyfriend of pneumonia: “The hospital room felt too still, the machines were quiet, and the coldness of the room pressed down on me like a suffocating blanket. He was gone.” At many points, though, this is a raucously funny book, with raffish prose full of self-deprecating humor regarding the distance between exalted pretensions and awkward reality. About pretending to meditate at a Laotian temple, for instance, Stoffel writes, “I wondered if Buddha was silently judging me from behind that peaceful smile—did he know I was thinking more about my posture and my Apple Watch than any kind of inner peace?” The result is a luminous tribute to the inestimable value of not quite getting what you want.
An exuberant life story written with humor, panache, and heart.
Pub Date: Feb. 1, 2025
ISBN: 9798991798723
Page count: 264pp
Publisher: Cinderly Press
Review Posted Online: Jan. 31, 2025
Kirkus Reviews Issue: March 15, 2025
How To Win a Million Dollars and BEEP Glitter!
Day job
Artist / Creative Director
Favorite book
The Night Circus, Ready Player One, Big Magic
Favorite line from a book
“If you are a dreamer, a wisher, a liar, a hoper, a pray-er, a magic-bean-buyer. If you're a pretender, come sit by my fire.” - Where the Sidewalk Ends by Shel Silverstein
Hometown
Dubuque, Iowa
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