Sharon Schweitzer

Sharon Schweitzer, JD is a cross-cultural consultant, international etiquette expert, and the international award winning author of Access to Asia. Her work and travel have taken her to over 60 countries on seven continents. Sharon provides current and future leaders and entrepreneurs with practical techniques to improve global competence, business communication and increase revenue. She has been quoted by the New York Times, Bangkok Post, Fortune, and numerous international media outlets. Sharon was a 2009 Honoree of a City of Austin program that celebrated the entrepreneurial spirit of Austin  ...See more >


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"Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia."

Kirkus Reviews


AWARDS, PRESS & INTERESTS

Kirkus Star: ACCESS TO ASIA: YOUR MULTICULTURAL GUIDE TO BUILDING TRUST, INSPIRING RESPECT, AND CREATING LONG LASTING BUSINESS RELATIONSHIPS

Named to Kirkus Reviews' Best Books of 2015: ACCESS TO ASIA: YOUR MULTICULTURAL GUIDE TO BUILDING TRUST, INSPIRING RESPECT, AND CREATING LONG LASTING BUSINESS RELATIONSHIPS

Best New Non-Fiction Book, International Book Awards winner, 2015: ACCESS TO ASIA: YOUR MULTICULTURAL GUIDE TO BUILDING TRUST, INSPIRING RESPECT, AND CREATING LONG LASTING BUSINESS RELATIONSHIPS

Business: Communications/Public Relations category, International Book Awards winner, 2015: ACCESS TO ASIA: YOUR MULTICULTURAL GUIDE TO BUILDING TRUST, INSPIRING RESPECT, AND CREATING LONG LASTING BUSINESS RELATIONSHIPS

U.S. Airports Are Better, but Not Best; The New York Times, 2015

Proper business etiquette can make or break a global deal; Phoenix Business Journal, 2015

Working With Asia: Six Tips to Mastering International Etiquette ; Business 2 Community, 2015

8 Tips on Intercultural Communication and Business Etiquette in Asia; Meetings & Conventions Magazine, 2015

Utilitarian no more, airports go five-star; Bangkok Post, 2015

Japanese Culture, International Etiquette, and the Female Expat; InterNations, 2015

8 Secrets to Building Successful Relationships in Asia; Chief Executive, 2015

How to succeed in Asia without offending anybody; Fortune, 2015

7 Tips Every Business Traveler to Asia Should Know about Gift-Giving; Business 2 Community, 2015

Austin’s Sharon Schweitzer an expert on etiquette and culture; Austin American-Statesman, 2015


BOOKS REVIEWED BY KIRKUS:

BUSINESS & ECONOMICS
Pub Date:
ISBN: 978-1118919019
Page count: 400pp

This outstanding guidebook plies the cultural waters of Asia and offers insider tips for developing successful business relationships.

Intercultural consultant Schweitzer and consultant/author Alexander (# Thought Leadership Tweet, 2012, etc.) have crafted an invaluable reference guide that is comprehensive and fascinating. Using a consistent approach, the authors offer details about 10 countries, including a historical overview, the names of heroes and sports figures, foods, business protocols, etiquette for socializing, and more. Each chapter also has an ingenious “self-awareness profile,” a simple one-to-six scale so the reader can gauge the nuances of certain cultural aspects. The authors map the scale to “the prevailing cultural preference”; in the case of doing business in Japan, for example, the cultural tendency is to be “highly formal” (six on the scale) rather than “very informal” (one on the scale). The ranking provides key intelligence to a businessperson in light of his or her own cultural bias. Interestingly, the authors begin with an overview of the United States of America, both to demonstrate the book’s framework as it relates to the subsequent countries and to offer guidance to readers who might wish to do business in the USA. The remainder of the book covers China, Hong Kong, India, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, and Taiwan. The insights offered could only be the result of a deep understanding of each country’s cultural attributes, so to validate the content, the authors wisely called upon numerous country experts, who are acknowledged in the back of the book. Details both broad and specific paint a rich, unique picture of each country. Readers learn, for instance, that in China, “decisions are made as a group rather than individually.” In Japan, “gifts (omiyage, or honorable presents) are a crucial element and expected on almost all business occasions.” In the Philippines, personal hygiene is vital because “Filipinos shower several times a day.”

Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia.