Sharon Schweitzer, JD is a cross-cultural consultant, international etiquette expert, and the international award winning author of Access to Asia. Her work and travel have taken her to over 60 countries on seven continents. Sharon provides current and future leaders and entrepreneurs with practical techniques to improve global competence, business communication and increase revenue. She has been quoted by the New York Times, Bangkok Post, Fortune, and numerous international media outlets. Sharon was a 2009 Honoree of a City of Austin program that celebrated the entrepreneurial spirit of Austin women. She was also part of the Texas team that conducted a series of business preparedness workshops in anticipation of Austin welcoming thousands of international visitors to the Formula 1 launch at the Circuit of the Americas in 2012, and she was a Finalist in the 2015 Austin International Business Awards. Sharon lives in Austin with her husband John, and their golden retriever Charm.
“Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia.”
– Kirkus Reviews
This outstanding guidebook plies the cultural waters of Asia and offers insider tips for developing successful business relationships.
Intercultural consultant Schweitzer and consultant/author Alexander (# Thought Leadership Tweet, 2012, etc.) have crafted an invaluable reference guide that is comprehensive and fascinating. Using a consistent approach, the authors offer details about 10 countries, including a historical overview, the names of heroes and sports figures, foods, business protocols, etiquette for socializing, and more. Each chapter also has an ingenious “self-awareness profile,” a simple one-to-six scale so the reader can gauge the nuances of certain cultural aspects. The authors map the scale to “the prevailing cultural preference”; in the case of doing business in Japan, for example, the cultural tendency is to be “highly formal” (six on the scale) rather than “very informal” (one on the scale). The ranking provides key intelligence to a businessperson in light of his or her own cultural bias. Interestingly, the authors begin with an overview of the United States of America, both to demonstrate the book’s framework as it relates to the subsequent countries and to offer guidance to readers who might wish to do business in the USA. The remainder of the book covers China, Hong Kong, India, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, and Taiwan. The insights offered could only be the result of a deep understanding of each country’s cultural attributes, so to validate the content, the authors wisely called upon numerous country experts, who are acknowledged in the back of the book. Details both broad and specific paint a rich, unique picture of each country. Readers learn, for instance, that in China, “decisions are made as a group rather than individually.” In Japan, “gifts (omiyage, or honorable presents) are a crucial element and expected on almost all business occasions.” In the Philippines, personal hygiene is vital because “Filipinos shower several times a day.”
Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia.
Pub Date: April 27, 2015
Page count: 400pp
Review Posted Online: June 3, 2015
Kirkus Reviews Issue: July 1, 2015
ACCESS TO ASIA: YOUR MULTICULTURAL GUIDE TO BUILDING TRUST, INSPIRING RESPECT, AND CREATING LONG LASTING BUSINESS RELATIONSHIPS: Kirkus Star
ACCESS TO ASIA: YOUR MULTICULTURAL GUIDE TO BUILDING TRUST, INSPIRING RESPECT, AND CREATING LONG LASTING BUSINESS RELATIONSHIPS: Named to <i>Kirkus Reviews'</i> Best Books, 2015
ACCESS TO ASIA: YOUR MULTICULTURAL GUIDE TO BUILDING TRUST, INSPIRING RESPECT, AND CREATING LONG LASTING BUSINESS RELATIONSHIPS: Best New Non-Fiction Book, International Book Awards winner, 2015
ACCESS TO ASIA: YOUR MULTICULTURAL GUIDE TO BUILDING TRUST, INSPIRING RESPECT, AND CREATING LONG LASTING BUSINESS RELATIONSHIPS: Business: Communications/Public Relations category, International Book Awards winner, 2015U.S. Airports Are Better, but Not Best; The New York Times, 2015 7 Tips Every Business Traveler to Asia Should Know about Gift-Giving; Business 2 Community, 2015 How to succeed in Asia without offending anybody; Fortune, 2015 8 Secrets to Building Successful Relationships in Asia; Chief Executive, 2015 Japanese Culture, International Etiquette, and the Female Expat; InterNations, 2015 Utilitarian no more, airports go five-star; Bangkok Post, 2015 8 Tips on Intercultural Communication and Business Etiquette in Asia; Meetings & Conventions Magazine, 2015 Working With Asia: Six Tips to Mastering International Etiquette ; Business 2 Community, 2015 Proper business etiquette can make or break a global deal; Phoenix Business Journal, 2015 Austin’s Sharon Schweitzer an expert on etiquette and culture; Austin American-Statesman, 2015
Hey there, book lover.
We’re glad you found a book that interests you!