It is news when one can herald a major merchandising item as a major artistic achievement as well. In France, where originally published in 1951, 12,000 copies sold in the first two weeks. It has now rolled up the all time record for any art book ever published in France. For not only is it extraordinary for the beauty of its reproductions of the worlds' art treasures (465 illustrations, 15 of which are in full color), but the text is exciting reading, revolutionary in concept, often iconoclastic in approach. This is the Psychology of Art applied to broadened fields, completely integrated, so that the reader, while developing in himself a new challenge to viewing sculpture, painting and allied art expression, finds that he is reassessing values, relating hitherto disassociated periods and areas, sensing influence of the old on the new- and in himself, the new on the old. Brilliantly informed, sensitive, aware, Malraux has not allowed himself to be bound by the strictures of art criticism of the past, by academic approach, by either wholly emotional or wholly intellectual attitudes. The Orient, the Middle and Near East, all phases of European art combine into giving this study universal significance. The modern art of photography, he feels, makes this possible, as the reading and viewing public can be given a museum without walls..... The publishers are backing this publication with a nationwide advertising campaign, and making available to the trade four color posters, sales aids, etc.