There is some controversy about Arlene Dahl, the movie actress. Some superficial thinkers among women say she was simply born beautiful. The more mean minded claim that she was manufactured from foam rubber and plastic with vinyl tiled teeth. It is not so according to the lady's own thrice weekly syndicated utterance on feminine beauty and desirability. One must work at beauty with ferocious diligence. The reader look for her column is the presence of celebrated names. Miss Dahl always asks a man. Yul Brynner hasn't got much to say about hair and Kirk Douglas and Cary Grant don't reveal how they keep their chin dimples clean clear through, but they and their confreres willingly, solemnly pronounce on such matters as lipstick, perfume and the promotion of passion. This sort of thing does well in newsprint--you can slide through it faster than toboganning on cold cream. However, hard cover books must have an essence all their own and this fades out to the same old prattle about how kemptness and couthness can make you a tigress among men, who will then be eager to cage you. A brand name with more of the same.