Izzy, sick of working in a toy factory, decides to open a hot dog stand. After a long search, he finally finds the perfect place for it -- squeezed in between two buildings -- where it becomes everybody's favorite hangout. Then he learns that the block is going to be torn down so a mall can be built. Desperate, Izzy seeks out Madame Moola Moo -- the owner of the property -- and tries to persuade her to save his hot dog stand by giving her a ""tofu dog with sauerkraut, mustard, and grilled onions."" The plan works, and leaves everybody happy. The hot dogs, the quirky characters, the familiar story -- everything in this friendly parody -- points to New York City, although the setting depicted in the illustrations is clearly a different planet. With multicolored, oddly shaped buildings and funny-looking cartoon creatures with pointy ears or pointy noses and beady eyes, the residents and residences are a unique lot, but their concerns are part of every neighborhood.