MACY'S, GIMBELS AND ME: How to Earn $90,000 a Year in Retail Advertising

by Bernice Fitz-Gibbon ‧ RELEASE DATE: May 29, 1967

Who was the copy-cat who originated ""It's Smart to be Thrifty,"" Macy's smash slogan? And who was the somebody who gave Gimbels its ""Nobody but Nobody Undersells Gimbels"" sales pitch? It was the redoubtable ""Fabulous Fitz,"" no back seater when it comes to ""advertisements for myself"" either. In her book, she smash-dashes off a life story in what is essentially a ""how-to"" book for prospective Ad merchants. In the 1940's this ex-country school marm from the Midwest turned wordsmith-sonian had written her way up until she was the ""highest paid woman in advertising in the country"" and ""How did I do it? Well, that's what this book is all about....If you're content with a crust, stay where you are; but if you want butter on your croissant and a bit of wild strawberry jam you'll read every word. Certainly if I made the grade, you can"". It seems simple, all you need is a fab vocab and above all a ""Holy Curiosity"" about life in general. (It also helps to dangle a Phi Beta Kappa Key when broaching Macy's.) And it takes a life-long love affair with grammar and words...words...words. This now groovy grandma had it and communicates it well. Many a lesson here in the power of the pen along with zany Seventh Avenue anecdotes. Fit Fitz fits the bill...how's that for a lesson learned.

Pub Date: May 29, 1967

ISBN: N/A

Page Count: -

Publisher: Simon & Schuster

Review Posted Online: N/A

Kirkus Reviews Issue: May 1, 1967

Categories: NONFICTION