Here's the salmon fisherman's Bible. If any information has been omitted that he should have we'd like to have it sent in. Assuming your customer has nothing but an urge to catch salmon, he will be told first where and how to find a good pool at a price he can afford, what his guide's duties are, what flies are successful on certain rivers, what tackle he'll need. It gives everything except the salmon and so much information as to make a good catch almost inevitable. For this reason alone, the book is not expensive for mistakes in this game are costly--good water costs from $25.00 a day up to the thousands for membership in a club, so one day's poor fishing would pay for the book and avoid much future folly. Besides there are six color plates by Ogden Pleissner who can't be beaten on salmon pools and many excellent etchings by Robert Nisbet. Tell it to all who bought American Big Game Fishing and to those who are collecting the big books, i.e., Upland Game, Hounds and Hunting, etc. If you have calls for the de luxe (250.00) edition, which has already been over-subscribed, advertise at once and try to pick one up before they go too high.