Mr. Zurhorst, a Public Relations Counselor for several major corporations, makes a fairly well-reasoned attack on the current conservation thrust, with a few potshots, and muckraking he also offers some answers to the ""conservation mess"" in Washington. He advocates categorizing conservation concerns in the following order of importance: (1) Survival, (2) Industrial Resources, (3) Recreation, (4) Esthetics. However, it is obvious that the author's heart leaps up more at rainbow trout on the menu than in a woodland stream, and the conservationist will certainly be put off by his early chapters in which he takes on the ""Wildlife Myth"" (certain species are extinct simply because they couldn't adapt; there's no particularly sound evidence that large birds of prey are being decimated by pesticides, etc.). And there are dead-give-aways like: ""The modern camper's need is not for wilderness, it is for highways."" More or less an industry broadside.