The American market is, for the average businessman, the key to prosperity or the reverse. And this importance is recognized the world over. Here- with specialists making their contribution is an analysis of its present state, the contributing factors, the trends. Twelve categories, roughly, are considered:- food, housing, home operation, autos and auto transportation, recreation, medical care, miscellaneous goods and services, clothing, equipment. For most of these the editors see a healthy future. The consumer market is moving into new normality, with postwar backlogs gone and now important new major products to upset the balance. The fluidity of the market, with rising productivity and purchasing power, a growing incomed middle class, increased sizes of families, suburban living all contribute to the picture. Lost of interesting statistics support the claims. Business market chiefly.