. . . was the Twentieth Century Fox, William; the lower East Side garment worker who parlayed a nickelodeon into a $100,000,000 empire and at one time was handed supreme control over the entire industry--""Now I've got the sonsabitches by the balls. . . and don't think I won't twist them."" He subsequently lost everything and ended up in prison. The author was Fox's head of public relations and this is quite an insider's look at the wild ' and woolly wheeling and dealing that went on in Hollywood's early daze. With judges bought and sold on an open market, secret liaisons, mergers and manipulations that boggle the mind. It also seems to stagger Mr. Allvine who leaps back and forth in no discernible pattern and whose prose is hardly promotional material. But he seems to have his facts and he also follows the misjudgments and mismanagement of Fox's successors up to the new Zanuck dynasty (a good one). It reads like a Wall Street scandal sheet. . . and it might have the tabloid (Midas)touch.