JANE TRAHEY ON WOMEN AND POWER

by Jane Trahey ‧ RELEASE DATE: Nov. 28, 1977

Trahey's a tough cookie, baked in the big time--first at Neiman Marcus, then as author of six other books, a director of First Woman's Bank, and at her own successful ad agency (her brainchild: the eight-year-old ""What Becomes A Legend Most"" campaign for the Blackglama people). No idiot case histories on how to start an herb farm here. This author's in a position to know whereof (and of whom) she speaks, so she chronicles her own rise to the top as well as that of Bendel's Geraldine Stutz, Cosmopolitan's Helen Gurley Brown, and Helen Meyer of Dell Publishing. Learn by her example--how to handle job interviews, oust an unpleasant boss, get credit for your own work, and generally beat out the competition--as Trahey traces her career from battles with legendary battler Elizabeth Arden to those with lesser lights, most of whom fall prey to the author's guile. And pure brains. Gamesmanship on the order of Games Mother Never Taught You (p. 322). But this one's from firsthand study.

Pub Date: Nov. 28, 1977

ISBN: N/A

Page Count: -

Publisher: Rawson--dist. by Atheneum

Review Posted Online: N/A

Kirkus Reviews Issue: Nov. 1, 1977

Categories: NONFICTION