Ten-second lessons for success-bent females--from a top advertising woman who knows how to pack a lot of punchy message (and...

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THE SIX-FIGURE WOMAN

Ten-second lessons for success-bent females--from a top advertising woman who knows how to pack a lot of punchy message (and a few wry asides) into a boldface head and a few lines of body type. ""The number of trained women is increasing,"" Wyse notes advisedly, ""the number of jobs for which they are trained is not."" So it's going to take extra effort to get a start, to move up, to become a six-figure star (or approximation thereof). The tips are divided, accordingly, into three sections. Capsules of wisdom for beginners: ""Read the trade journals. They'll give you a better background. . . than two more years of college."" ""Learn to accept criticism. Never responds with, 'Yes, but. . .' Ask instead, 'How can I do it (make it, see it) better?' "" ""Nobody's broke so long as she has talent and ingenuity."" (Case history supplied.) The pointers, in short, are a mix of business sense, psychological priming, and plain (or qualified) inspiration. (The qualified kind: ""Believe in yourself. And run scared."") At mid-career, Wyse notes, the question of marriage or more children or a business of one's own arises. The demands rise too: ""Make sure you say 'we' when you talk about the company."" ""Get friendly on the phone with the secretaries of people you call, and be your own telephone operator."" ""Release, refresh, relax, return."" The six-figure bracket is the thinnest, with lots of boiled-down good-management guidelines, some basic platitudes and rules of decent behavior. But six-figure types are reading the Harvard Business Review anyhow. Wyse (alone) may not get you there--but she doesn't waste your time.

Pub Date: Nov. 1, 1983

ISBN: N/A

Page Count: -

Publisher: Linden/Simon & Schuster

Review Posted Online: N/A

Kirkus Reviews Issue: Nov. 1, 1983

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