MADISON AVENUE, U.S.A.

by Martin Mayer ‧ RELEASE DATE: March 5, 1958

A lively study of the martini belt and its inhabitants, its techniques and tensions, gives a behind the scenes report on the big agency and its marketing and merchandising methods; on the media; on audience research analyses and on the general effects of advertising on politics, on culture and on the life around us.

Pub Date: March 5, 1958

ISBN: N/A

Page Count: -

Publisher: Harper

Review Posted Online: N/A

Kirkus Reviews Issue: March 1, 1958

Categories: NONFICTION