NOBODY GETS RICH WORKING FOR SOMEBODY ELSE: An Entrepreneur's Guide

by Roger Fritz ‧ RELEASE DATE: Jan. 1, 1986

A knowledgeable rundown on the risks and rewards of proprietership that provides reliable guidance for aspiring suppliers of goods or services for determining their entrepreneurial aptitudes through going public. Consultant Fritz includes a cautionary list of small businesses least likely to succeed (computer software, mail order, telephone interconnect, videocassette retailing), but he discounts neither the psychic nor the monetary returns of being on one's own. First, the author reviews such pre-plunge preparations as deciding whether to buy a going concern or start from scratch, committing one's business plan to paper (for the benefit of potential backers as well as the fledgling firm), choosing the most advantageous form of organization (incorporation, partnership, or sole proprietorship), and raising capital. Also stressed are setting realistic goals and creation of a marketing program, which in Fritz's book encompasses not only sales strategies but also pricing tactics. In addition, the advisories on budgeting, cash-flow projections, credit extension, ratio analysis, and other aspects of financial management will serve beginners well. The same holds true for the author's coverage of personnel policy, the conduct of promotional campaigns, vendor relations, and providing for the future. He even offers sound counsel on coping with stress and taking time off from work to lead a personal life. A down-to-earth briefing on enterprise as a serious but not invariably grave business that stands several cuts above the average entry in the genre.

Pub Date: Jan. 1, 1986

ISBN: N/A

Page Count: -

Publisher: Dodd, Mead

Review Posted Online: N/A

Kirkus Reviews Issue: Jan. 1, 1986

Categories: NONFICTION