HOW TO SUCCEED IN TV WITHOUT REALLY TRYING

by Shepherd Mead ‧ RELEASE DATE: Oct. 4, 1956

This companions his earlier How To Succeed In Business Without Really Trying in taking over the madness that is Madison Avenue for some pokes and prods at TV's own preserves. With case histories to illustrate Mead shows the avenues that lead to becoming an announcer, cowboy, newsman, or a star on the home screen, then he moves behind the camera to open the doors of working in an advertising agency, rising to copy chief, package owner, promoter, etc. This satirical spoofing firms up the jargon, the incidents and the dollar chasing and draws a bead on all types of programming as well as the masterminding behind them, for an audience within its own limits.

Pub Date: Oct. 4, 1956

ISBN: N/A

Page Count: -

Publisher: Simon & Schuster

Review Posted Online: N/A

Kirkus Reviews Issue: Oct. 1, 1956

Categories: NONFICTION