A synthesis of two earlier books (Plain Words and Their ABC of Plain Words) designed to guide those in administration or business toward a more proper use of written English, this also removes the daily double talk of officialese and substitutes a pared and precise prose. And in the attempt ""to get an idea as exactly as possible out of one mind into another"". Sir Ernest applies certain principles of approach and style- be short, be simple, be human, and be correct. The choice of words is an essential element, and beating his way through the underbrush in the jungle of ""jargantua"", he is a witty and graceful guide in avoiding the superfluous word, choosing the familiar word. A stylist, rather than a grammarian, he still does not neglect certain problems of grammar, syntax, idiom and punctuation which all play their part in the definition and illustration of a clear and correct English... The kinship here is with Fowler, rather than Flesch, but the demonstration is a delightful one.